| ID | 013700 |
| Call Number | 658.827/SEX |
| Title Proper | Branding 101 |
| Other Title Information | How to Build the Most Valuable Asset of Any Business |
| Language | ENG |
| Author | Sexton, Don |
| Publication | New Delhi, John Wiley and Sons Inc., 2008. |
| Description | 316p |
| Standard Number | 978-81-265-3150-9 |
| Price. Qualification | Rs. 550/- |
| Classification Number | 658.827 |
| Key Words | Marketing ; Branding ; Corporate Image ; Brand Name Product |