ID | 013845 |
Call Number | 658.8/KOT |
Title Proper | Framework for Marketing Management |
Language | ENG |
Author | Kotler, Philip ; Keller, Kevin Lane |
Edition Statement | 4 th ed. |
Publication | India, Dorling Kindersley (India) Pvt. Ltd., 2011. |
Description | 384p |
Standard Number | 978-81-317-5937-0 |
Price. Qualification | 399/- |
Classification Number | 658.8 |
Key Words | Marketing Management ; Marketing - Framework |