| ID | 014007 |
| Call Number | 658.827/PAR |
| Title Proper | Brand Attachment: Construct, Consequences, and Causes |
| Language | ENG |
| Author | Park, Whan C. ; Maclnnis, Deborah J. ; Priester, Joseph |
| Publication | USA, NOW, 2008. |
| Description | ix,40p. |
| Standard Number | 978-1-60198-100-4 |
| Price. Qualification | Rs. 2955/- |
| Classification Number | 658.827 |
| Key Words | Marketing Management ; Branding |