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ID014076
Call Number658.827/FRA
Title ProperThe Science and Art of Branding
LanguageENG
AuthorFranzen, Giep
PublicationNew York,  M E Sharpe
Standard Number978-0-7656-1791-0
Price. Qualification593/-
Classification Number658.827
Key WordsConsumer Behaviour ;  Branding (Marketing) ;  Brand Name Product ;  Social values ;  Branding (Marketing)_Management case studies


 
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Accession#Call#Current LocationStatusPolicyLocation
018589658.827/FRA 018589MainOn ShelfText