ID | 014076 |
Call Number | 658.827/FRA |
Title Proper | The Science and Art of Branding |
Language | ENG |
Author | Franzen, Giep |
Publication | New York, M E Sharpe |
Standard Number | 978-0-7656-1791-0 |
Price. Qualification | 593/- |
Classification Number | 658.827 |
Key Words | Consumer Behaviour ; Branding (Marketing) ; Brand Name Product ; Social values ; Branding (Marketing)_Management case studies |