| ID | 014076 |
| Call Number | 658.827/FRA |
| Title Proper | The Science and Art of Branding |
| Language | ENG |
| Author | Franzen, Giep |
| Publication | New York, M E Sharpe |
| Standard Number | 978-0-7656-1791-0 |
| Price. Qualification | 593/- |
| Classification Number | 658.827 |
| Key Words | Consumer Behaviour ; Branding (Marketing) ; Brand Name Product ; Social values ; Branding (Marketing)_Management case studies |