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ID014096
Call Number659.104/BEL
Title ProperAdvertising and Promotion
Other Title InformationAn integrated marketing communications perspective
LanguageENG
AuthorBelch, George E. ;  Belch, Michael A. ;  Purani, Keyoor
Edition StatementSixth reprint
PublicationNew York,  Tata mcgraw Hill,  2011.
Descriptionxxxiii, 1075p.
Standard Number978-0-07-014496-5
Price. QualificationRs.565/-
Classification Number659.104
Key WordsMarketing Communication ;  Advertising & Promotion


 
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Accession#Call#Current LocationStatusPolicyLocation
018370659.104/BEL 018370MainOn ShelfText