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ID014121
Call Number659. 1/BAT
Title ProperAdvertising Management
LanguageENG
AuthorBatra, Rajeev ;  Aaker, David A. ;  Myers, John G.
Edition StatementFifth Ed.
PublicationNoida,  Pearson Education,  2012.
Description768p.
Standard Number978-81-7758-850-7
Price. QualificationRs. 499/-
Classification Number659. 1
Key WordsMarketing Management ;  Advertising


 
Circulation
Accession#Call#Current LocationStatusPolicyLocationIssuedToDueOn
018371659. 1/BAT 018371MainIssuedText 2002226-May-2022