| ID | 014156 |
| Call Number | 658.8/HAV |
| Title Proper | Business Marketing |
| Other Title Information | Text and Cases |
| Language | ENG |
| Author | Havaldar, Krishna K. |
| Edition Statement | 3rd. ed. |
| Publication | New Delhi, Tata mcgraw Hill, 2010. |
| Description | xxxiii, 535p. |
| Standard Number | 978-0-07-008325-7 |
| Price. Qualification | Rs. 399/- |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Marketing- Business |