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ID014185
Call Number658.827/HAI
Title ProperBrand Failures
Other Title InformationThe truth about the 100 biggest branding mistakes of all time
LanguageENG
AuthorHaig, Matt
Edition Statement2nd. ed.
PublicationNew Delhi,  Kogan Page,  2011.
Descriptionxiv, 242p.
Standard Number978-0-7494-6299-4
Price. QualificationRs.395/-
Classification Number658.827
Key WordsBrand Loyalty ;  Brand Choice ;  Branding- Marketing


 
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Accession#Call#Current LocationStatusPolicyLocation
018306658.827/HAI 018306MainOn ShelfText