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ID014304
Call Number658.827/BER
Title ProperHow cool brands stay hot branding to generation Y
LanguageENG
AuthorBergh, Joeri Van Den ;  Behrer, Mattias ;  Kerkstoel, Gert
PublicationGreat Btitain,  Kogan Page,  2011.
Descriptionxvii, 249p.
Standard Number978-0-7494-6250-5
Price. QualificationRs.895/-
Classification Number658.827
Key WordsProduct Management ;  Consumer Behavior ;  Target Marketing ;  Young Consumers ;  Young adult concumers ;  Generation


 
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Accession#Call#Current LocationStatusPolicyLocation
018472658.827/BER 018472MainOn ShelfText