ID | 014304 |
Call Number | 658.827/BER |
Title Proper | How cool brands stay hot branding to generation Y |
Language | ENG |
Author | Bergh, Joeri Van Den ; Behrer, Mattias ; Kerkstoel, Gert |
Publication | Great Btitain, Kogan Page, 2011. |
Description | xvii, 249p. |
Standard Number | 978-0-7494-6250-5 |
Price. Qualification | Rs.895/- |
Classification Number | 658.827 |
Key Words | Product Management ; Consumer Behavior ; Target Marketing ; Young Consumers ; Young adult concumers ; Generation |