| ID | 014304 |
| Call Number | 658.827/BER |
| Title Proper | How cool brands stay hot branding to generation Y |
| Language | ENG |
| Author | Bergh, Joeri Van Den ; Behrer, Mattias ; Kerkstoel, Gert |
| Publication | Great Btitain, Kogan Page, 2011. |
| Description | xvii, 249p. |
| Standard Number | 978-0-7494-6250-5 |
| Price. Qualification | Rs.895/- |
| Classification Number | 658.827 |
| Key Words | Product Management ; Consumer Behavior ; Target Marketing ; Young Consumers ; Young adult concumers ; Generation |