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ID014337
Call Number658.827/LIN
Title ProperBrand Sense
Other Title InformationSensory secrets behind the stuff we buy
LanguageENG
AuthorLindstrom, Martin
Edition Statement2nd ed.
PublicationGreat Britain,  Kogan Page,  2010.
Descriptionix, 175p.
Standard Number978-0-7494-6057-0
Price. QualificationRs.295/-
Classification Number658.827
Key WordsBrand Name Products ;  Business Names ;  Advertising- Psychological aspects


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
018447658.827/LIN 018447MainOn ShelfText