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ID014353
Call Number658.834 2/PLE
Title ProperBranded Mind
Other Title InformationWhat neuroscience really tells us about the puzzle of the brain and the brand
LanguageENG
AuthorPlessis, Erik Du
PublicationGreat Britain,  Kogan Page,  2011.
Descriptionxvii, 251p.
Standard Number978-0-7494-6125-6
Price. QualificationRs.895/-
Classification Number658.834 2
Key WordsBranding- Marketing ;  Neuromarketing ;  Advertising- Psychological aspects ;  Marketing- Psychological aspects


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
018449658.834 2/PLE 018449MainOn ShelfText