| ID | 014453 |
| Call Number | 659.104/BEL |
| Title Proper | Advertising and Promotion |
| Other Title Information | An integrated marketing communications perspective |
| Language | ENG |
| Author | Belch, George E. ; Belch, Michael A. |
| Edition Statement | 7th Ed. |
| Publication | New Delhi, Tata mcgraw Hill, 2012. |
| Description | xxxiii, 1075p. |
| Standard Number | 978-0-07-014496-5 |
| Price. Qualification | Rs.599/- |
| Classification Number | 659.104 |
| Key Words | Marketing Communication ; Advertising & Promotion |