ID | 014514 |
Call Number | 658.8/AND |
Title Proper | Business Market Management (B2B) |
Other Title Information | Understanding, Creating and Delivering Value |
Language | ENG |
Author | Narayandas, Das ; Anderson, James C. ; Narus, James A. ; Seshadri, V.R. |
Edition Statement | 3rd Ed. |
Publication | New Delhi, Pearson, 2013. |
Description | xxii, 470p. |
Standard Number | 9788131731635 |
Price. Qualification | Rs.525/- |
Classification Number | 658.8 |
Key Words | Crafting Market Strategy ; Creating Value ; Business Channel Management |