| ID | 014575 |
| Call Number | 658.87/KUM |
| Title Proper | Marketing Channels |
| Language | ENG |
| Author | Kumar, Dinesh |
| Publication | New Delhi, Oxford, 2012. |
| Description | xxii, 519p. |
| Standard Number | 978-0-19-807709-1 |
| Price. Qualification | Rs.395/- |
| Classification Number | 658.87 |
| Key Words | Marketing Channels ; Designing & Operating ; Modern distribution channels |