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ID014596
Call Number658.8/KOT
Title ProperGlobal Marketing Management
Other Title InformationInternational Student Version
LanguageENG
AuthorKotabe, Masaaki ;  Helsen, Kristiaan
Edition Statement5th Ed.
PublicationNew Delhi,  Wiley,  2012.
Descriptionxxiii, 717p.
Standard Number978-81-265-3412-8
Price. QualificationRs.599/-
Classification Number658.8
Key WordsMarketing strategy ;  Global Marketing Research ;  Global Pricing


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
019001658.8/KOT 019001MainOn ShelfText