| ID | 014600 |
| Call Number | 658.8/KAP |
| Title Proper | Case studies in Marketing |
| Language | ENG |
| Author | Kapil, Kanwal Nayan ; Mukherjee, Jaydeep |
| Publication | New Delhi, Pearson, 2011. |
| Description | xi, 111p. |
| Standard Number | 978-81-317-5633-1 |
| Price. Qualification | Rs.250/- |
| Classification Number | 658.8 |
| Key Words | Marketing ; Customer Connect ; Building Brands |