ID | 014600 |
Call Number | 658.8/KAP |
Title Proper | Case studies in Marketing |
Language | ENG |
Author | Kapil, Kanwal Nayan ; Mukherjee, Jaydeep |
Publication | New Delhi, Pearson, 2011. |
Description | xi, 111p. |
Standard Number | 978-81-317-5633-1 |
Price. Qualification | Rs.250/- |
Classification Number | 658.8 |
Key Words | Marketing ; Customer Connect ; Building Brands |