ID | 014604 |
Call Number | 658.834 2/BLA |
Title Proper | Consumer Behavior |
Language | ENG |
Author | Blackwell, Roger D. ; Miniard, Paul W. ; Engel, James F. |
Publication | New Delhi, Cengage, 2011. |
Description | 784p. |
Standard Number | 978-81-315-0524-3 |
Price. Qualification | Rs.440/- |
Classification Number | 658.834 2 |
Key Words | Marketing research ; Consumer Behavior |