| ID | 014604 |
| Call Number | 658.834 2/BLA |
| Title Proper | Consumer Behavior |
| Language | ENG |
| Author | Blackwell, Roger D. ; Miniard, Paul W. ; Engel, James F. |
| Publication | New Delhi, Cengage, 2011. |
| Description | 784p. |
| Standard Number | 978-81-315-0524-3 |
| Price. Qualification | Rs.440/- |
| Classification Number | 658.834 2 |
| Key Words | Marketing research ; Consumer Behavior |