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ID014611
Call Number658.834 2/KAP
Title ProperConsumer Behaviour
Other Title InformationText and Cases
LanguageENG
AuthorKapoor, Ramneek ;  Madichie, Nnamdi O.
PublicationNew Delhi,  Tata McGraw-Hill,  2012.
Descriptionxvii, 426p.
Standard Number978-0-07-107810-8
Price. QualificationRs.399/-
Classification Number658.834 2
Key WordsMarketing Management ;  Market Research ;  Consumer Behavior


 
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Accession#Call#Current LocationStatusPolicyLocation
018911658.834 2/KAP 018911MainOn ShelfText