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ID014619
Call Number659.1/JET
Title ProperAdvertising Management
LanguageENG
AuthorJethwaney, Jaishri ;  Jain, Shruti
Edition Statement2nd Ed.
PublicationNew Delhi,  Oxford,  2012.
Descriptionxxi, 651p.
Standard Number978-0-19-807412-0
Price. QualificationRs.465/-
Classification Number659.1
Key WordsAdvertising Research ;  Creative Strategy ;  Creative Development ;  Media Strategy


 
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Accession#Call#Current LocationStatusPolicyLocation
018986659.1/JET 018986MainOn ShelfText