| ID | 014742 |
| Call Number | 658. 802/KIM |
| Title Proper | Blue ocean strategy |
| Other Title Information | How to create uncontested market space and make the competition irrelevant |
| Language | ENG |
| Author | Mauborgne, Renee ; Kim, W. Chan |
| Publication | Noida, Harvard Business School, 2005. |
| Description | xv, 240p. |
| Standard Number | 1-59139-619-0 |
| Price. Qualification | Rs.995/- |
| Classification Number | 658. 802 |
| Key Words | Market Segmentation ; New Products ; Formulating blue ocean strategy ; Executing blue ocean strategy |