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ID014742
Call Number658. 802/KIM
Title ProperBlue ocean strategy
Other Title InformationHow to create uncontested market space and make the competition irrelevant
LanguageENG
AuthorMauborgne, Renee ;  Kim, W. Chan
PublicationNoida,  Harvard Business School,  2005.
Descriptionxv, 240p.
Standard Number1-59139-619-0
Price. QualificationRs.995/-
Classification Number658. 802
Key WordsMarket Segmentation ;  New Products ;  Formulating blue ocean strategy ;  Executing blue ocean strategy


 
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Accession#Call#Current LocationStatusPolicyLocation
018922658. 802/KIM 018922MainOn ShelfText