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ID014747
Call Number658. 827/CHE
Title ProperFrom brand vision to brand evaluation
Other Title InformationThe strategic process of growing and strengthening brands
LanguageENG
AuthorChernatony, Leslie De
Edition Statement3rd ed.
PublicationOxon,  Routledge,  2012.
Descriptionxvi, 376p.
Standard Number978-1-85617-773-3
Price. QualificationRs.495/-
Classification Number658. 827
Key WordsProduct Management ;  Brand Name Products ;  Trademarks


 
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Accession#Call#Current LocationStatusPolicyLocation
018975658. 827/CHE 018975MainOn ShelfText