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ID014850
Call Number519.6/VER
Title ProperBrand Management
LanguageENG
AuthorVerma, Harsh V ;  Williams, Thomas A. ;  Sweeney, Dennis
Edition Statement9th ed.
PublicationNew Delhi,  Cengage,  2006.
Descriptionxv, 477p.
Standard Number81-7446-480-8
Classification Number519.6
Key WordsBrand Equity ;  Brand Evolution ;  Consumers Brands


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
100472519.6/VER 100472MainOn ShelfText