| ID | 014858 |
| Call Number | 658.8/PAR |
| Title Proper | Basics of Marketing |
| Language | ENG |
| Author | Pardeshi, Prakash Chandrakishor ; Penkar, Daniel J. ; Khedkar, E.B. |
| Edition Statement | 3rd ed. |
| Publication | Pune, Nirali, 2009. |
| Description | 9.12p. |
| Price. Qualification | Rs.150/- |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Marketing Environment |