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ID014887
Call Number658.8/KOT
Title ProperMarketing Management
Other Title InformationA South Asian perspective
LanguageENG
AuthorKotler, Philip ;  Keller, Kevin Lane ;  Koshy, Abraham ;  Jha, Mithileshwar
Edition Statement13th ed.
PublicationNew Delhi,  Pearson,  2009.
Descriptionxlvii, 647p.
Standard Number9788131716830
Classification Number658.8
Key WordsMarketing Management ;  Communication value ;  building brand


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
100502658.8/KOT 100502MainOn ShelfText