| ID | 014899 |
| Call Number | 658.800 1/BAI |
| Title Proper | Aesthetics in Marketing |
| Language | ENG |
| Author | Baisya, Rajat K. ; Das, G. Ganesh |
| Publication | New Delhi, Sage, 2008. |
| Description | 313p. |
| Standard Number | 9780761935957 |
| Price. Qualification | Rs.395/- |
| Classification Number | 658.800 1 |
| Key Words | Market Segmentation ; Consumers Preferences ; New Products ; Aesthetics |