| ID | 014938 |
| Call Number | 659.1/GUP |
| Title Proper | Advertising and Sales Promotion |
| Other Title Information | Concepts & Strategies |
| Language | ENG |
| Author | Gupta, A.S. |
| Publication | Pune, Everest, 2008. |
| Description | 407p. |
| Price. Qualification | Rs.250/- |
| Classification Number | 659.1 |
| Key Words | Advertising Management ; Sales Promotion ; Advertising Business |