| ID | 014951 |
| Call Number | 658.8/KEE |
| Title Proper | Global Marketing |
| Language | ENG |
| Author | Keegan, Warren J. ; Green, Mark C. |
| Edition Statement | 4th ed. |
| Publication | New Delhi, Pearson, 2008. |
| Description | xx, 636p. |
| Standard Number | 978-81-317-1951-0 |
| Price. Qualification | Rs.507/- |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Global Marketing ; Marketing Environment |