| ID | 014963 |
| Call Number | 658.2/GRI |
| Title Proper | Customer Loyalty |
| Other Title Information | How to earn it, How to keep it |
| Language | ENG |
| Author | Griffin, Jill |
| Edition Statement | 2nd ed. |
| Publication | USA, Jossey Bass, 2002. |
| Description | xvi, 252p. |
| Standard Number | 978-0-7879-6388-0 |
| Price. Qualification | Rs.1411/- |
| Classification Number | 658.2 |
| Key Words | Customer Services ; Customer Loyalty ; Customer relaitons |