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ID014996
Call Number658.8/KOT
Title ProperMarketing Management
Other Title InformationA south asian perspective
LanguageENG
AuthorKotler, Philip ;  Keller, Kevin Lane ;  Koshy, Abraham ;  Jha, Mithileshwar
Edition Statement13th ed.
PublicationNoida,  Pearson,  2012.
Descriptionxlvii, 647p., 128.
Standard Number9788131716830
Classification Number658.8
Key WordsMarketing Management ;  Marketing Strategies ;  Consumer Markets ;  Marketing insights


 
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Accession#Call#Current LocationStatusPolicyLocation
100591658.8/KOT 100591MainOn ShelfText