ID | 014996 |
Call Number | 658.8/KOT |
Title Proper | Marketing Management |
Other Title Information | A south asian perspective |
Language | ENG |
Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |
Edition Statement | 13th ed. |
Publication | Noida, Pearson, 2012. |
Description | xlvii, 647p., 128. |
Standard Number | 9788131716830 |
Classification Number | 658.8 |
Key Words | Marketing Management ; Marketing Strategies ; Consumer Markets ; Marketing insights |