| ID | 014996 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing Management |
| Other Title Information | A south asian perspective |
| Language | ENG |
| Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |
| Edition Statement | 13th ed. |
| Publication | Noida, Pearson, 2012. |
| Description | xlvii, 647p., 128. |
| Standard Number | 9788131716830 |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Marketing Strategies ; Consumer Markets ; Marketing insights |