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ID015045
Call Number658.8/KOT
Title ProperMarketing Management
Other Title InformationA south asian perspective
LanguageENG
AuthorKotler, Philip ;  Keller, Kevin Lane ;  Koshy, Abraham ;  Jha, Mithileshwar
Edition Statement14th ed.
PublicationNew Delhi,  Pearson,  2013.
Descriptionxxv, 596p. 19.
Standard Number978-81-317-6716-0
Classification Number658.8
Key WordsMarketing Insight ;  Creating Brand Equity ;  Designing Value


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
100628658.8/KOT 100628MainOn ShelfText 
100629658.8/KOT 100629MainMissingMissing Books 2015-16