| ID | 015047 |
| Call Number | 659.1/BEL |
| Title Proper | Advertising and Promotion |
| Other Title Information | an integrated marketing communication perspective |
| Language | ENG |
| Author | Belch, George E. ; Belch, Michael A. ; Purani, Keyoor |
| Edition Statement | 7th ed. |
| Publication | New Delhi, Tata mcgraw Hill, 2012. |
| Description | xxxiii, 1075p. |
| Standard Number | 978-0-07-014496-5 |
| Classification Number | 659.1 |
| Key Words | Direct Marketing ; Marketing Communication ; Media planning strategy |