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ID015047
Call Number659.1/BEL
Title ProperAdvertising and Promotion
Other Title Informationan integrated marketing communication perspective
LanguageENG
AuthorBelch, George E. ;  Belch, Michael A. ;  Purani, Keyoor
Edition Statement7th ed.
PublicationNew Delhi,  Tata mcgraw Hill,  2012.
Descriptionxxxiii, 1075p.
Standard Number978-0-07-014496-5
Classification Number659.1
Key WordsDirect Marketing ;  Marketing Communication ;  Media planning strategy


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
100623659.1/BEL 100623MainOn ShelfText 
100624659.1/BEL 100624MainOn ShelfText 
100625659.1/BEL 100625MainOn ShelfText