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ID015156
Call Number659.1/SEM
Title ProperAdvertising and promotions
Other Title InformationAn integrated brand approach
LanguageENG
AuthorSemenik, Richard J. ;  Allen, Chris ;  O'Guinn, Thomas ;  Kaufmann, Hans Rudiger
Edition Statement6th ed.
PublicationNew Delhi,  Cengage,  2012.
Descriptionxli, 710p.
Standard Number9788131517383
Price. QualificationRs.699/-
Classification Number659.1
Key WordsBranding ;  Advertising


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
019200659.1/SEM 019200MainOn ShelfText 
019201659.1/SEM 019201MainOn ShelfText