ID | 015159 |
Call Number | 658.8/KOT |
Title Proper | Marketing Management |
Other Title Information | A south Asian perspective |
Language | ENG |
Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |
Edition Statement | 14th ed. |
Publication | New Delhi, Pearson, 2012. |
Description | xxv, 595p. I-20 |
Standard Number | 978-81-317-6716-0 |
Price. Qualification | Rs.850/- |
Classification Number | 658.8 |
Key Words | Marketing Management ; Marketing Strategies ; communicating value ; Sustaining growth & value |