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ID015274
Call Number658.8/LAM
Title ProperMKTG
Other Title Informationa south asian perspective
LanguageENG
AuthorLamb, Charles W ;  Hair, Joseph F ;  Sharma, Dheeraj ;  McDaniel, Carl
PublicationDelhi,  Cengage Learning,  2012.
Descriptionxvii,671p.
Standard Number978-81-315-1708-6
Price. QualificationRs.650/-
Classification Number658.8
Key WordsMarketing ;  Consumer Behavior ;  Business Marketing ;  Marketing Environment


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
019379658.8/LAM 019379MainOn ShelfText 
019380658.8/LAM 019380MainOn ShelfText