| ID | 015274 |
| Call Number | 658.8/LAM |
| Title Proper | MKTG |
| Other Title Information | a south asian perspective |
| Language | ENG |
| Author | Lamb, Charles W ; Hair, Joseph F ; Sharma, Dheeraj ; McDaniel, Carl |
| Publication | Delhi, Cengage Learning, 2012. |
| Description | xvii,671p. |
| Standard Number | 978-81-315-1708-6 |
| Price. Qualification | Rs.650/- |
| Classification Number | 658.8 |
| Key Words | Marketing ; Consumer Behavior ; Business Marketing ; Marketing Environment |