| ID | 015340 |
| Call Number | 658.8/LEE |
| Title Proper | Global Marketing Management |
| Other Title Information | Changes, New Challengs, and Strategies |
| Language | ENG |
| Author | Lee, Kiefer ; Carter, Steve |
| Edition Statement | 3rd Ed. |
| Publication | United Kingdom, Oxford, 2012. |
| Description | xxv,578p. |
| Standard Number | 978-0-19-966872-4 |
| Price. Qualification | Rs-550/- |
| Classification Number | 658.8 |
| Key Words | Marketing strategy ; Globalization ; Marketing Environment |