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ID015340
Call Number658.8/LEE
Title ProperGlobal Marketing Management
Other Title InformationChanges, New Challengs, and Strategies
LanguageENG
AuthorLee, Kiefer ;  Carter, Steve
Edition Statement3rd Ed.
PublicationUnited Kingdom,  Oxford,  2012.
Descriptionxxv,578p.
Standard Number978-0-19-966872-4
Price. QualificationRs-550/-
Classification Number658.8
Key WordsMarketing strategy ;  Globalization ;  Marketing Environment


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
019395658.8/LEE 019395MainOn ShelfText