ID | 015340 |
Call Number | 658.8/LEE |
Title Proper | Global Marketing Management |
Other Title Information | Changes, New Challengs, and Strategies |
Language | ENG |
Author | Lee, Kiefer ; Carter, Steve |
Edition Statement | 3rd Ed. |
Publication | United Kingdom, Oxford, 2012. |
Description | xxv,578p. |
Standard Number | 978-0-19-966872-4 |
Price. Qualification | Rs-550/- |
Classification Number | 658.8 |
Key Words | Marketing strategy ; Globalization ; Marketing Environment |