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ID015631
Call Number658.827/MAT
Title ProperProduct and Brand Management
Other Title Informationtext and cases
LanguageENG
AuthorMathur, U C
Edition Statement2nd ed.
PublicationNew Delhi,  Excel Books,  2012.
Descriptionxix, 554p.
Standard Number978-93-5062-014-4
Price. QualificationRs-400/-
Classification Number658.827
Key WordsBrand Management ;  Product


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
100854658.827/MAT 100854MainOn ShelfText