| ID | 015635 |
| Call Number | 658.87/SCH |
| Title Proper | Consumer Behavior |
| Language | ENG |
| Author | Kanuk, Leslie Lazar ; Kumar, S Ramesh ; Schiffman, Leon G. |
| Edition Statement | 10th ed. |
| Publication | Delhi, Pearson, 2014. |
| Description | xix, 486p, I-12. |
| Standard Number | 978-81-317-3156-7 |
| Classification Number | 658.87 |
| Key Words | Consumer Behavior ; Consumer Research ; Market Segmentation |