| ID | 015754 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing Management |
| Other Title Information | a south asian perspective |
| Language | ENG |
| Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |
| Edition Statement | 14th ed. |
| Publication | New Delhi, Pearson |
| Description | xxv, 596p, I-20. |
| Standard Number | 978-81-317-6716-0 |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Marketing Strategies ; communicating value ; Sustaining growth & value |