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ID015754
Call Number658.8/KOT
Title ProperMarketing Management
Other Title Informationa south asian perspective
LanguageENG
AuthorKotler, Philip ;  Keller, Kevin Lane ;  Koshy, Abraham ;  Jha, Mithileshwar
Edition Statement14th ed.
PublicationNew Delhi,  Pearson
Descriptionxxv, 596p, I-20.
Standard Number978-81-317-6716-0
Classification Number658.8
Key WordsMarketing Management ;  Marketing Strategies ;  communicating value ;  Sustaining growth & value


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
100887658.8/KOT 100887MainOn ShelfGeneral