ID | 015754 |
Call Number | 658.8/KOT |
Title Proper | Marketing Management |
Other Title Information | a south asian perspective |
Language | ENG |
Author | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |
Edition Statement | 14th ed. |
Publication | New Delhi, Pearson |
Description | xxv, 596p, I-20. |
Standard Number | 978-81-317-6716-0 |
Classification Number | 658.8 |
Key Words | Marketing Management ; Marketing Strategies ; communicating value ; Sustaining growth & value |