| ID | 015823 |
| Call Number | 658.827/CHE |
| Title Proper | Creating Powerful Brands |
| Language | ENG |
| Author | McDonald, Malcolm ; Chernatony, Leslie De ; Wallace, Elaine |
| Edition Statement | 4th ed. |
| Publication | london, Routledge, 2015. |
| Description | xxv,483p. |
| Standard Number | 978-1-85617-849-5 |
| Price. Qualification | Rs-895/- |
| Classification Number | 658.827 |
| Key Words | Product Management ; Brand Name Product |