ID | 015823 |
Call Number | 658.827/CHE |
Title Proper | Creating Powerful Brands |
Language | ENG |
Author | McDonald, Malcolm ; Chernatony, Leslie De ; Wallace, Elaine |
Edition Statement | 4th ed. |
Publication | london, Routledge, 2015. |
Description | xxv,483p. |
Standard Number | 978-1-85617-849-5 |
Price. Qualification | Rs-895/- |
Classification Number | 658.827 |
Key Words | Product Management ; Brand Name Product |