| ID | 015946 |
| Call Number | 658.8/VER |
| Title Proper | Marketing |
| Language | ENG |
| Author | Verma, Harsh V ; Duggal, Ekta |
| Publication | New Delhi, Oxford University Press, 2015. |
| Description | xiv, 442p. |
| Standard Number | 978-0-19-945910-0 |
| Price. Qualification | Rs-425/- |
| Classification Number | 658.8 |
| Key Words | Marketing strategy ; Marketing Management ; Channels of Distribution |