| ID | 015982 |
| Call Number | 658.8/KOT |
| Title Proper | Principles of Marketing |
| Language | ENG |
| Author | Kotler Philip ; Armstrong Gary |
| Edition Statement | 15th Ed. |
| Publication | Noida, Pearson, 2016. |
| Description | xxiii,732p. |
| Standard Number | 978-93-325-5847-2 |
| Price. Qualification | Rs.799/- |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Marketing Strategies ; Extending marketing ; Customer- Driven Strategy |