| ID | 016104 |
| Call Number | 658.8/JHA |
| Title Proper | Services Marketing |
| Language | ENG |
| Author | Jha, S M |
| Edition Statement | 7th ed. |
| Publication | Mumbai, Himalaya Publishing House, 2014. |
| Description | 783p. |
| Standard Number | 978-93-5024-736-5 |
| Price. Qualification | Rs- 590/- |
| Classification Number | 658.8 |
| Key Words | Services Marketing ; Customer Relationship ; Customer Services |