| ID | 016344 |
| Call Number | 658.827/HED |
| Title Proper | Brand Management |
| Other Title Information | Research, Theory And Practice |
| Language | ENG |
| Author | Heding,tilde ; Knudtzen F.CHarlotte ; Bjerre,Mogens |
| Publication | USA, Routledge, 2013. |
| Description | 267p |
| Standard Number | 9780415443272 |
| Classification Number | 658.827 |
| Key Words | Brand ; Brand Approaches |