| ID | 016408 |
| Call Number | 658.8/KEE |
| Title Proper | Global Marketing |
| Language | ENG |
| Author | Keegan, Warren J. ; Green, Mark C. |
| Edition Statement | 9th |
| Publication | New Delhi, New Delhi, 2018. |
| Description | 624p |
| Standard Number | 9789352865284 |
| Price. Qualification | 729/- |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Global Marketing ; Marketing Environment |