ID | 016445 |
Call Number | 658.827/PAN |
Title Proper | Product and Brand Management |
Language | ENG |
Author | Panda, Tapan K, |
Publication | New Delhi, Oxford University Press, 2016. |
Description | 828p |
Standard Number | 9780199460496 |
Price. Qualification | 725 |
Classification Number | 658.827 |
Key Words | Product Management ; Brand Management ; Digital Branding |