| ID | 016445 |
| Call Number | 658.827/PAN |
| Title Proper | Product and Brand Management |
| Language | ENG |
| Author | Panda, Tapan K, |
| Publication | New Delhi, Oxford University Press, 2016. |
| Description | 828p |
| Standard Number | 9780199460496 |
| Price. Qualification | 725 |
| Classification Number | 658.827 |
| Key Words | Product Management ; Brand Management ; Digital Branding |