| ID | 016453 |
| Call Number | 658.8/ARM |
| Title Proper | Marketing An Introduction |
| Language | ENG |
| Author | Kotler, Philip ; Armstrong, Gary ; Opresnik, Marc Oliver |
| Edition Statement | 13th Ed. |
| Publication | Noida, Pearson, 2015. |
| Standard Number | 9789332584471 |
| Price. Qualification | 749 |
| Classification Number | 658.8 |