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ID016920
Call Number658.8/JAI
Title ProperMarketing planning and strategy
LanguageENG
AuthorJain, Subhash C. ;  Haley, George
Edition Statement8th ed.
PublicationDelhi,  Cengage,  2016.
Descriptionxvii, 643p.
Standard Number9788131531778
Price. QualificationRs.699/-
Classification Number658.8
Key WordsStrategic Marketing ;  Strategy formulation ;  Strategy Capabilities


 
Circulation
Accession#Call#Current LocationStatusPolicyLocation
021264658.8/JAI 021264MainOn ShelfGeneral