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PERREAULT, WILLIAM D
(1)
answer(s).
Srl
Item
1
ID:
000484
Basic Marketing : a global-managerial approach
/ Perreault, William D; Mccarthy, E Jerome
2006
Perreault, William D
Book
0 Rating(s) & 0 Review(s)
Edition
5th ed
Publication
New Delhi, Tata McGraw-Hill publishing co, 2006.
Standard Number
0-07-062018-0
Key Words
Marketing Mix
;
Marketing Orientation Customer Value
;
Marketing Strategy & Planning
;
Cultural Diversity
;
Marketing Value
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005126
658.8/PER/005126
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658.8/PER/005127
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005128
658.8/PER/005128
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658.8/PER/005129
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005130
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