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P.RAJAN VARADARAJAN
(1)
answer(s).
Srl
Item
1
ID:
006285
Business of Marketing
/ P.Rajan Varadarajan
2001
P.Rajan Varadarajan
Book
0 Rating(s) & 0 Review(s)
Publication
Mumbai, Jaico Publishing House, 2001.
Description
xiv,365p.
Standard Number
81-7224-876-8
Key Words
Marketing research
;
Marketing Mix
;
Marketing Strategy
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002860
658.8/VAR/002860
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