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ID: 008107

Principles Of Practice Of Marketing In India / C.B.Mamoria; R.L.Joshi; N.I.Mulla

2003

Fisk, Peter	Book
	0 Rating(s) & 0 Review(s)

Edition	15th Edition
Publication	Allahabad, Kitab Mahal, 2003.
Description	932pCub No.-82
Standard Number	81-225-0079-X

Key Words

Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
011320	GEN/FIS/011320	Main	On Shelf	Text

ID: 007279

50 - Plus Market: Why the future is age neutral when it come to marketing & branding strategies / Stroud, Dick

2006

Stroud, Dick	Book
	0 Rating(s) & 0 Review(s)

Edition	1 st ed
Publication	london, Kogen Page, 2006.
Description	XVI, 314p
Standard Number	0-7494-4778-8

Key Words

Marketing ; Older Consumers-Attitudes ; Middle aged consumers : Attitudes

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Accession#	Call#	Current Location	Status	Policy	Location
006340	658.80084/STR/006340	Main	On Shelf	Text

ID: 008758

50-Plus Market: why the future is age neutral when it comes to marketing and branding strategies / Stroud, Dick

2006

Stroud, Dick	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page, 2006.
Description	xvi,314p.
Standard Number	0-7494-4778-8

Key Words

Marketing ; Middle aged Consumers-Attitudes ; Older Consumers-Attitudes

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Accession#	Call#	Current Location	Status	Policy	Location
012560	658.800844/STR/012560	Main	On Shelf	Text
012561	658.800844/STR/012561	Main	On Shelf	Text

ID: 008959

Achieve Sales Excellence: 7 customer rules for becoming the new sales professional / Stevens, Howard; Kinni, Theodore

2009

Stevens, Howard	Book
	0 Rating(s) & 0 Review(s)

Publication	Avons, Platinum Press, 2009.
Description	xix,236p.
Standard Number	978-1-59337-651-2

Key Words

Marketing ; Customer Relations ; Customer Loyalty ; Industrial marketing ; Selling-Study and Teaching

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Accession#	Call#	Current Location	Status	Policy	Location
012843	658.80422/STE/012843	Main	On Shelf	Text

ID: 007594

Advertising and Promotion: integrated marketing communications perspective / Belch, George E

2007

Belch, George E	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed.
Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2007.
Description	xxvi
Standard Number	0-07-253676-4

Key Words

Marketing ; Advertising

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Accession#	Call#	Current Location	Status	Policy
010005	659.1/BEL/010005	Main	On Shelf	Text
010006	659.1/BEL/010006	Main	On Shelf	Text
010007	659.1/BEL/010007	Main	On Shelf	Text
010008	659.1/BEL/010008	Main	On Shelf	Text
010009	659.1/BEL/010009	Main	On Shelf	Text
010010	659.1/BEL/010010	Main	On Shelf	Text

ID: 011398

Application Exercises in Marketing: the indian context / Kumar, S Ramesh

2009

Kumar, S Ramesh	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Vikas Pub House Pvt Ltd, 2009.
Description	viii, 165p
Standard Number	81-259-0898-6

Key Words

Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
015456	658.8/KUM 015456	Main	On Shelf	Text

ID: 006234

Art and science of business management Marketing V.7 / Timpe, A Dale Ed.

1992

	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Jaico Publishing House, 1992.
Description	xiv,366p.
Series	Art and science of business management marketing
Standard Number	81-7224-0515-5

Key Words

Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
008284	658/ TIM/008284	Main	On Shelf	Reference books

ID: 015832

Best Digital Marketing Campaigns in the World II / Ryan Damian

2014

Ryan Damian	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Kogan Page, 2014.
Description	xii,253p.
Standard Number	978-0-7494-6968-9

Key Words

Marketing ; Internet Marketing ; E-Commerce ; Business and Economics

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Accession#	Call#	Current Location	Status	Policy	Location
020116	658.872/RYA 020116	Main	On Shelf	Text

ID: 007611

Brand Management: text and cases / Verma, Harsh

2006

Verma, Harsh	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	New Delhi, Excel Books, 2006.
Description	xv,477p.
Standard Number	81-7446-480-8

Key Words

Marketing ; Branding ; Brand Management

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Location

IssuedTo

DueOn

010051

658.827/VER/010051

Main

On Shelf

Text

010052

658.827/VER/010052

Main

On Shelf

Text

010053

658.827/VER/010053

Main

On Shelf

Text

010054

658.827/VER/010054

Main

Issued

General

15355

19-Nov-2016

010055

658.827/VER/010055

Main

On Shelf

Text

010056

658.827/VER/010056

Main

On Shelf

Text

010057

658.827/VER/010057

Main

On Shelf

Text

010058

658.827/VER/010058

Main

On Shelf

Text

010059

658.827/VER/010059

Main

On Shelf

Text

010060

658.827/VER/010060

Main

On Shelf

Text

ID: 007624

Brand Sense: How to build powerful brands through touch,taste,smell,sight and sound / Lindstrom, Martin

2005

Lindstrom, Martin	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Kogan Page India, 2005.
Description	xii,237p.
Standard Number	0-7494-4542-4

Key Words

Marketing ; Branding ; Brand Management

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Accession#	Call#	Current Location	Status	Policy	Location
010677	658.827/LIN/010677	Main	On Shelf	Text

ID: 013700

Branding 101: How to Build the Most Valuable Asset of Any Business / Sexton, Don

2008

Sexton, Don	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, John Wiley and Sons Inc., 2008.
Description	316p
Standard Number	978-81-265-3150-9

Key Words

Marketing ; Branding ; Corporate Image ; Brand Name Product

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Accession#	Call#	Current Location	Status	Policy	Location
017975	658.827/SEX 017975	Main	On Shelf	Text

ID: 010849

Building the Value Machine: transforming your business through calllaborative customer partnerships / Cheverton, Peter

2010

Cheverton, Peter	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Kogan Page India, 2010.
Description	xiii,225p.
Standard Number	978-0-7494-6089-1

Key Words

Marketing ; Leadership ; Customer Service

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Accession#	Call#	Current Location	Status	Policy	Location
014942	658.4/CHE 014942	Main	On Shelf	Text

ID: 007643

Call of the Mall: How we shop / Underhill, Paco

2004

Underhill, Paco	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Profile Books Ltd, 2004.
Description	227p.
Standard Number	1-86197-442-6

Key Words

Marketing ; Mall Management

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Accession#	Call#	Current Location	Status	Policy	Location
010695	658.8/UND/010695	Main	On Shelf	Text

ID: 009186

Case Studies in Customer Relationship Management Vol - 2 / Issac, Julie Ed.; Faheem, Hadiya Ed.; Datta, Mimon Ed.; Ikrama, Syeda Ed.

2008

Issac, Julie Ed.	Book
	0 Rating(s) & 0 Review(s)

Publication	Hyderabad, ICMR, 2008.
Description	206p.
Standard Number	81-314-1219-9

Key Words

Marketing ; Customer Relations ; Management of Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
013210	658.812/ISS/013210	Main	On Shelf	Text
013211	658.812/ISS/013211	Main	On Shelf	Text

ID: 014600

Case studies in Marketing / Kapil, Kanwal Nayan; Mukherjee, Jaydeep

2011

Kapil, Kanwal Nayan	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Pearson, 2011.
Description	xi, 111p.
Standard Number	978-81-317-5633-1

Key Words

Marketing ; Customer Connect ; Building Brands

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Accession#	Call#	Current Location	Status	Policy	Location	IssuedTo	DueOn
018934	658.8/KAP 018934	Main	Issued	Text		21018	07-Oct-2022

ID: 016781

Case studies in marketing / Kapil, Kanwal Nayan; Mukherjee, Jaydeep

2011

Kapil, Kanwal Nayan	Book
	0 Rating(s) & 0 Review(s)

Publication	Noida, Pearson, 2011.
Description	x, 111p.
Standard Number	9788131756331

Key Words

Marketing ; Customer Connect ; Building Brands

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Accession#	Call#	Current Location	Status	Policy	Location	IssuedTo	DueOn
101031	658.8/KAP 101031	Main	Issued	General		21026	13-Oct-2022

ID: 009201

Case Studies on Retailing Industry in Asia: new paradigms / Doris Rajakumari John Ed.; Anita, M

2008

Doris Rajakumari John Ed.	Book
	0 Rating(s) & 0 Review(s)

Publication	Hyderabad, ICFAI Books, 2008.
Description	iv,277p.
Standard Number	978-81-314-1974-8

Key Words

Marketing ; Management and auxiliary ; Retail Channels-Marketing

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013240	658.87/DOR/013240	Main	On Shelf	Text
013241	658.87/DOR/013241	Main	On Shelf	Text

ID: 010272

Chaotic Markets: thriving in a workd of unpredictability / Samli, A Coskun

2007

Samli, A Coskun	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Macmillan India Limited, 2007.
Description	xxvii,198p.
Standard Number	978-0275-99371-9

Key Words

Marketing ; Strategic Planning

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014515	658.810122/SAM 014515	Main	On Shelf	Text

ID: 007554

Conducting Sales and Marketing Training / Forsyth, Patrick

2005

Forsyth, Patrick	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Infinity Books, 2005.
Description	xvi,328p.
Standard Number	81-7929-126-X

Key Words

Marketing ; Sales ; Modern Marketing ; Marketing Training- Business Result ; Organization Training

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010588	658.802/FOR/010588	Main	On Shelf	Text
010589	658.802/FOR/010589	Main	On Shelf	Text
010590	658.802/FOR/010590	Main	On Shelf	Text
010591	658.802/FOR/010591	Main	On Shelf	Text
010592	658.802/FOR/010592	Main	On Shelf	Text

ID: 001254

Connected marketing : the viral,buzz and world of mouth revolution / Kirby, Justin ed

2006

Kirby, Justin ed	Book
	0 Rating(s) & 0 Review(s)

Publication	Oxford, Butterworth-Heinemann, 2006.
Description	xv,282p
Standard Number	0-7506-6634-X

Key Words

Marketing ; Viral Marketing ; Word of Mouth advertising

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Accession#	Call#	Current Location	Status	Policy	Location
005373	658.8/KAR/005373	Main	On Shelf	Text